Best practices in Web Design, User Experience, Content Marketing and Branding
Your website needs to establish the initial sense of credibility and trustworthiness for your company. I assembled the techniques we have seen work for B2B website. However, many of them can also be applied to B2C websites as well.
The general rule for website forms is that the shorter they are the better. However, most business to business companies need more than just email and name to be able to qualify and follow up with prospects effectively. For those businesses we have assembled a list of proven techniques that will help you increase form submissions without having to sacrifices important information that you gather through the form.
You website’s homepage is the storefront of your business. If it doesn’t communicate what’s inside in an engaging and clear way, customers will most likely pass it by. We compiled a list of the most common things that are overlooked by businesses when creating their website’s homepage.
Nowadays consumers spend over 3 hours a day using their smartphones, and 87% of smartphone owners say that they use a search engine on their smartphone at least once a day. In addition, Google recently announced that they would deprioritize non-mobile websites in organic mobile search results, since visiting a non-mobile site from a smartphone can deliver poor user experience. Having this in mind, we compiled a list of five important mobile-friendly features your website should have if you want to win mobile users.
Depending on the type of business your are in and your goals, the complexity of a website redesign can vary. However, it almost always involves multiple teams, skills and competences. This guide will help you take the right steps during your next website redesign, so you can deliver a well-engineered customer experience and increase conversions.