The HYPE Blog

Best practices in Web Design, User Experience, Content Marketing and Branding

Customer Spotlight: Creating the online presence of Clockwise - a UK based private offices and shared workspace provider
  • ux-design
  • design
  • ux

Customer Spotlight: Creating the online presence of Clockwise - a UK based private offices and shared workspace provider

Even though the team behind the company had years upon years of experience in the commercial real estate industry, Clockwise was still a new brand with no traction and visibility. They needed to have a blast with the launch.

Atanas Kodinov Atanas Kodinov 4 min read
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  • design
  • ux

5 Common Traits of Ineffective Web Agencies

Working with an external agency is challenging. You don’t have direct visibility and control over who is doing what. Here are some indicators that you can use to predict whether your agency will manage to deliver good results.

Konstantin Boev Konstantin Boev 4 min read
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  • cro
  • ux
  • marketing

5 Ways to Use Psychology to Improve Your Website's Pricing Page

The opportunity to convince people about the value of your product no longer lies only in the hands of your salespeople. Prospects are increasingly relying on your website to evaluate, compare, and decide. The pricing page is one of the key pages where you have the opportunity to direct their decisions in the direction you desire.

Konstantin Boev Konstantin Boev 4 min read
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  • design
  • marketing

Do You Need Magic or Logic from Your Digital Agency?

Choosing the right agency is not an easy task as on the surface most look alike, but when it comes to underlying expertise there can be a significant difference which can affect how successful your partnership is. One good way to evaluate digital agency expertise is applying the Magic versus Logic principal.

Konstantin Boev Konstantin Boev 4 min read
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  • cro
  • marketing

Powerful Google Analytics Trick Тhat Helps You Improve Conversions and Marketing

There are many hidden reports in Google Analytics which can reveal actionable insight about your website’s effectiveness and help you improve things like website content, conversion rates and even marketing ROI. One of those reports is Page Value.

Konstantin Boev Konstantin Boev 5 min read
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  • design
  • ux
  • marketing
  • ux-design

6 Ways to Improve the Credibility of Your B2B Website

Your website needs to establish the initial sense of credibility and trustworthiness for your company. I assembled the techniques we have seen work for B2B website. However, many of them can also be applied to B2C websites as well.

Konstantin Boev Konstantin Boev 5 min read
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Essential Guide to Website Redesign for Marketers