The HYPE Blog

Best practices in Web Design, User Experience, Content Marketing and Branding

  • design
  • ux
  • marketing

6 Ways to Improve the Credibility of Your B2B Website

Your website needs to establish the initial sense of credibility and trustworthiness for your company. I assembled the techniques we have seen work for B2B website. However, many of them can also be applied to B2C websites as well.

Konstantin Boev 5 min read
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  • ux
  • marketing

3 Proven Techniques to Increase Form Submissions for B2B Websites

The general rule for website forms is that the shorter they are the better. However, most business to business companies need more than just email and name to be able to qualify and follow up with prospects effectively. For those businesses we have assembled a list of proven techniques that will help you increase form submissions without having to sacrifices important information that you gather through the form.

Konstantin Boev 5 min read
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  • design
  • ux
  • marketing

4 Common Homepage Design Mistakes Hurting Your Business Goals

You website’s homepage is the storefront of your business. If it doesn’t communicate what’s inside in an engaging and clear way, customers will most likely pass it by. We compiled a list of the most common things that are overlooked by businesses when creating their website’s homepage.

Konstantin Boev 3 min read
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  • design
  • ux

5 Important Mobile-friendly Features Every Website Should Have

Nowadays consumers spend over 3 hours a day using their smartphones, and 87% of smartphone owners say that they use a search engine on their smartphone at least once a day. In addition, Google recently announced that they would deprioritize non-mobile websites in organic mobile search results, since visiting a non-mobile site from a smartphone can deliver poor user experience. Having this in mind, we compiled a list of five important mobile-friendly features your website should have if you want to win mobile users.

Evgeni Manov 4 min read
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  • design
  • ux
  • marketing

Introducing the Essential Guide to Website Redesign for Marketers

Depending on the type of business your are in and your goals, the complexity of a website redesign can vary. However, it almost always involves multiple teams, skills and competences. This guide will help you take the right steps during your next website redesign, so you can deliver a well-engineered customer experience and increase conversions.

Konstantin Boev 2 min read
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  • ux
  • marketing

3 Easy Website Tweaks to Convert More Visitors

Not all marketers have the time and resources to do go through a full redesign process. Here a few simple but proven techniques that you can implement today and optimize your website’s conversion rate.

Konstantin Boev 3 min read
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Essential Guide to Website Redesign for Marketers