Best practices in Web Design, User Experience, Content Marketing and Branding
5 Common Traits of Ineffective Web Agencies
Working with an external agency is challenging. You don’t have direct visibility and control over who is doing what. In addition, you don’t know the people that will be doing the work that well. As a result, many times you realize something is wrong when the project is complete and it is too late to […]
6 Ways to Improve the Credibility of Your B2B Website
Your website is the storefront of your business. As such, in addition to communicating your offering, it needs to establish the initial sense of credibility and trustworthiness for your company. This is especially valid for business to business companies where the evaluation is much more complex. This complexity is usually created by the fact that […]
4 Common Homepage Design Mistakes Hurting Your Business Goals
You website’s homepage is the storefront of your business. If it doesn’t communicate what’s inside in an engaging and clear way, customers will most likely pass it by. We compiled a list of the most common things that are overlooked by businesses when creating their website’s homepage. 1. Not communicating your product value proposition effectively […]
5 Important Mobile-friendly Features Every Website Should Have
Nowadays consumers spend over 3 hours a day using their smartphones, and 87% of smartphone owners say that they use a search engine on their smartphone at least once a day ( Nielsen). In addition, Google recently announced that they would deprioritize non-mobile websites in organic mobile search results, since visiting a non-mobile site from […]
The Key Graphic Elements That Will Boost Your Website Conversions (Part 1)
Conversion rate is the strongest metric for the performance of your business. Conversions are not always a sign for a sale, but they indicate that a person took an action on your website that pushes them closer to the actual purchase. Some examples of conversions might be the number of people who filled out your contact form, subscribed, or purchased your product. Your content, SEO, social media, advertising and website design should be consistent to achieve good conversions.
Why Your Website Should Have a Responsive Web Design?
Unifly is the world leader in Unmanned Traffic Management (UTM) and drone fleet management developing an aviation software which helps map out and control the airspace used by drones. Their cloud-based platform enables the safe integration of drone traffic in the very-low-level airspace and tells drone pilots & operators where it is safe and legal to fly.