Proven B2B Marketing Funnels that consistently generate MQLs and SQLs

We help modern B2B companies to implement efficient marketing systems (funnels) and predictably grow their business by generating a constant flow of qualified leads and sales opportunities.


By partnering with us, you will experience …

A steady flow of qualified leads every single month

Our marketing campaigns are currently generating for each of our clients anywhere from 21 up to 230 marketing qualified leads (MQLs) per month

Filled sales pipeline with
Sales Demos Appointments

The nurturing campaigns we implement, engage with the leads and convert them into warm, “ready to buy”

Scalable and Predictable Growth

The way our lead generation funnel is set up, will give you scalable, predictable and repeatable growth at optimal CAC and ROI

“HYPE implemented a marketing funnel that is generating a constant flow of leads for our sales team.”

— Roy Campbell
Head of Marketing UKI, Alight Solutions Inc. (NYSE:ALIT)

Here’s the process how

CDD transforms your website into a lead generation machine

B2B Strategy Blueprint

We cover all your service/product details, create the psychographic and demographic profiles of your ideal customer, setup sales goals, micro and macro KPIs and objectives. Based on that, we suggest the best strategy to reach your goals and map out the entire funnel.

Conversion Asset Development

We start building your funnel and each of its elements (conversion assets), designed to meet the KPIs we defined in the previous step, ensuring it is scalable enough to grow and multiply that number.

Campaign Launch

We start driving traffic to the lead generation funnel by launching a campaign on multiple platforms (Google Ads, LinkedIn Ads, Facebook Ads, etc) and make sure we target only people who match your ICP (Ideal customer profile).

Post-Launch Optimization

We optimize the campaign daily so you can reach the KPIs faster. Put simply, you will start getting more qualified leads at a lower cost. Since you are closing the leads offline, we will build a special leads tracker where you can share your sales team’s feedback on the leads. This way we can go backwards and see where the quality leads come from (traffic channel, targeting, creative, etc) so we can get you more of those.

“I was deeply impressed with HYPE’s streamlined approach towards our growth. Their whole process from the very beginning all the way to generating the first results and later on scaling our leadgen, it’s just on another level. I’ve been working with quite a few enterprise marketing agencies, and I’d definitely say HYPE is the one that stood out to me the most.”

Joke Peeters

Digital Marketing Manager, Northgate Arinso Inc.

We take care of everything you need for a successful B2B website redesign

The only thing we care about is for you to have a solid ROI.

To deliver on such a bold promise, we take care of every little detail and ensure your entire funnel is designed and built based on our best practices we learned from managing hundreds of SaaS campaigns and generating >12,000 leads every year.

Our packages include all the building blocks needed for a successful campaign:

B2B Strategy Blueprint

  • Avatar Development
  • Core Messages and USPs
  • SaaS Funnel Outline

Conversion Asset Development*

  • Lead Magnet
  • Teaser Video
  • Demo Video
  • Core Offer Landing Page
  • Lead Magnet Landing Page

Campaign Launch

  • LinkedIn Ads
  • Tracking
  • CRM Integration
  • Leads Automation

Optimization & Scaling

  • A/B and MVT Tests
  • Audience Expansion
  • ROI Optimization
  • Scaling

*We take care of the copywriting, design, and build of all those assets

You are in good hands

Borislav Tatarov

Head of Marketing

George Balinov

Head of Design

Emilia Petkova

Senior Account Executive

Christoper Enolpe

Unbounce Developer

Jam Padillo

Senior Wordpress Developer

Teodora Plamenova

Campaign Manager - Google Ads

Yordanka Mihaleva

Lead Conversion Designer

Alexandra Tankova

Lead Conversion Designer

Teodora Gigova

Lead Conversion Designer

Our in-house team of certified professionals aren’t just experts in their respective fields, but also exclusively experienced in B2B campaigns since 2016.

After thousands of A/B tests and millions in ad spend, we’ve developed FastTrack™ – the ultimate B2B lead generation framework, which is tested and proven to work every single time.

FastTrack™ incorporates all the best practices and strategies that have proven to work – everything a B2B company needs in order to generate quality leads like clockwork.

This framework has generated thousands of leads for companies in any size – from boutique enterprise service providers to multinational publicly traded companies.

Full transparency – we hold nothing back

Dedicated Account Manager

You will have a dedicated account manager, which will be your main point of contact. He/She will guide you through the whole process and validate all decisions on our end. Unlike other agencies, our account managers have up to four clients at a time to make sure you will get all the attention you deserve.

Progress Dashboard

You will have access to your project dashboard to follow how it’s progressing in real-time. You will aslo be able to collaborate with our team and approve the deliverables faster.

Weekly Performance Reports

Every Monday at 8 am, you will receive a performance report with your funnel’s most important metrics (Leads, CPL, Opportunities, Cost per opportunity, etc.). Start your week on a positive note, knowing your pipeline is full of sales opportunities waiting to be closed.

We Get Results

Watch our clients, on video, talking
about their results working with us

“In the past year HYPE helped us generate 4x more MQLs and sales opportunities.”

— Valentina Porcu
Marketing Manager, NGA Human Resources

“I would definitely recommend HYPE to any B2B company looking to improve the design and lead generation from their website”

— Tim Koroteev
Marketing Director, Inspire Planner

Who can benefit from our leadgen strategies?

Our lead generation strategies are designed and tested to various industries within the B2B sector, ranging from small professional consulting firms to large publicly traded companies with campaigns in 10+ different countries.

Ideally, our funnels work the best for:

Enterprise Service Providers

We’ve seen great results with B2B service providers (BPOs, consultants, enterprise services integrators) where the main goal is to generate qualified leads and sales opportunities.

Enterprise SaaS Developers

The second vertical we specialise is SaaS/on-prem software developers where we generate qualified leads and sales demos.

“Our website is a really solid foundation and the biggest digital asset for all marketing activities. So now we can definitely improve our lead generation and brand marketing for Transmetrics.”

— Alexander Lapshin
Digital Marketing Lead, Transmetrics

“HYPE is just what we’ve been looking for — a team of highly seasoned professionals who know our business and are easy to communicate with.”

Danail Andonov

Digital Marketing Manager, Intelligent Systems

“HYPE’s team did a great job at understanding our idea and business objectives and translating them from a concept to an actual product. We’re now actively using the website in promotional activities.”

Adam MacLeod

Head of Investment Strategy & Research, Castleforge Partners

“HYPE have been very professional and have done great job on rebranding our company. Building our new company website has improved our brand exposure and this has boosted our lead generation by 23% in just 3 months”

Nikolay Patrikov

Head of Product, Do It Wise

“After two months of working with the new website I have realised that we have now full control on how to publish and promote our content onsite.”

Milen Yankulov

Marketing Manager, Ontotext