Case Study
Helping belgian Qlik partner At Once generate more leads through their website
Before & After
Client
At Once is one of biggest Qlik partners in Belgium, providing Consulting, Implementation, Training and Support for Qlik products.
Challenge
The At Once team was looking to boost their sales and online presence through various online channels.
Solution
We provided complete website redesign, landing pages, SEO and online marketing strategy and execution.
Prototype
- Clickable prototypes: Lo-fi (wireframes) & Hi-fi (final visual design)
- Industry & competitors research
- SEO research
Website Design
We designed a look and feel for the new website based on the current branding of At Once. As usual, our team utilized the best practices in B2B design such as clear call-to-action elements (lead magnets, buttons, and links) and focused on simple and short user journeys.
Conversion Rate Optimization
- Ongoing A/B tests to determine the highest converting elements of the landing pages
- Conversion flow revamp & assets development
- Funnel map (buyer’s journey) outline
PPC
- AdWords leadgen campaign re-structure and optimization
- Custom Bid strategies and modifiers
- Ads Extensions and Site links
