Case Study

Conversion rate optimization and partial redesign for belgian Tableau partner Biztory

Before & After


Biztory help their clients get answers from data easier and faster, and are Tableau’s EMEA partner of the year for 2017. They help with licenses, services, and training in a simple approach to provide better insights.


Using their current site, Biztory wanted to do only a partial redesign to improve the conversion of their website.


We started with redesigning key pages, creating additional landing pages, and finally executing a complete SEO and online marketing strategy.

Discovery & Prototyping

  • Industry & Competitors research
  • SEO research
  • Clickable prototypes: Lo-fi (wireframes) & Hi-fi (final visual design)

Website Design

Starting with a partial redesign can be a challenge, but we have a well-proven track record with similar projects. We came up with overall improvements for the visual style of Biztory, so that they better match the look & feel of Tableau.

As in all our work, our team utilised the best practices in B2B design such as clear call-to-action elements (lead magnets, buttons and links) and focused on simple and short user journeys.

Conversion Rate Optimization

  • Conversion Assets Development
  • Multi-variate testing (MVT) for the key pages
  • Funnel map (buyer’s journey) outline


  • AdWords leadgen campaign re-structure and optimization
  • Display Retargeting and Individual Placements
  • SKAGs Ad Groups setup
  • Custom Bid strategies and modifiers
  • Ads Extensions and Site links


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