Best practices in Web Design, User Experience, Content Marketing and Branding
Traditional Web Design vs. Growth-Driven Design
If you were to make and sell chocolates, would you rather produce it all in one go, sell it, and not have surefire purchases? Or would you rather start small, keep experimenting on what better suits your consumers’ tastes, but be assured things get better with every move? It’s exactly the same with creating a new website.
4 Important Considerations Before Starting a Website Redesign Project
Have you ever been surprised how a project, which you expect to be “quick and small”, turns somehow into something big? A time consuming challenge that unexpectedly swallows your time and goes on for months, because the go-live date is always postponed by some “minor” tasks that promise to be the last?
5 Ways to Use Psychology to Improve Your Website’s Pricing Page
The pricing (a.k.a. editions) page is among the most important pages on your website. If your website has such a page, it is very likely that it ranks among the top 3 most visited. In fact, when purchasing online, B2B buyers rate pricing as the most useful information. Technical information and specifications are the next-most […]
Do You Need Magic or Logic from Your Digital Agency?
According to The CMO Survey digital marketing spending has been on a double digit rise ever since 2012 with a healthy 13.2% increase in 2016. In contrast, the investments in traditional marketing have been steadily decreasing. With more and more marketing money moving from traditional to digital marketing, the need for solid digital strategy and […]
Powerful Google Analytics Trick Тhat Helps You Improve Conversions and Marketing
There are many less-popular reports in Google Analytics which can reveal actionable insight about your website’s effectiveness and help you improve things like website content, conversion rates and even marketing ROI. Not only that, but some of them can save you money from having to purchase expensive marketing tools. One of those reports is Page Value. […]
3 Proven Techniques to Increase Form Submissions for B2B Websites
One of the main factors that determines if a person will leave your website without completing the desired actions is friction. Friction is usually caused by the feeling of anxiety the user feels right before they take the next step in their evaluation. This anxiety can be related to uncertainty about the quality of your […]