“Our old site looked acceptable. The new one actually works as a sales asset. That distinction matters a lot more than most agencies admit.”
Thomas Venn
Commercial Director, Mercer Lane
Product design
Nobody churns because the font was wrong.
Design is not what it looks like. It is what it costs you when it is wrong.
Let's talk productBusinesses that trusted us
The MVP lie is costing you more than you think.
Shipping unfinished is not validation. It is a gamble. Users leave before they understand what you are offering.
Beautiful screens that nobody understands
because they were designed for the portfolio, not the user
A redesign that changed nothing
because the problem was never properly diagnosed
An MVP that stayed an MVP forever
because there was never a plan to finish it properly
How we build
User experience turned into ROI
Because pretty does not pay the bills. Results do.
"We are building from scratch"
You have a validated idea and need a product that is ready for the market. We help you decide what to build, in what order, and why, then we design it. No feature bloat, no assumptions left unchallenged.
"Our product needs to grow"
You already have users, traction, and new demands from the market. We help you find the friction, sharpen the flows, and design the next version without breaking what already works.
We crafted outstanding products
Mobile applications
Web platforms
CRMs
Internal tools
SaaS tools
Before you redesign, diagnose.
Start with a design audit.
Beautiful interfaces that solve the wrong problem waste everyone's time. We diagnose what's actually broken — user retention, feature adoption, conversion — and show you exactly what to fix.
Request design audit
- Data-driven
- No guessing on what to redesign
- Clear ROI on design work
What our clients say
Don't take our word for it.
“I would definitely recommend HYPE to any B2B company looking to improve the design and lead generation from their website.”
Tim Koroteev
Marketing Director, Inspire Planner
“We now have proof-led storytelling we can actually reuse across pitches, paid campaigns, and outbound. That made the project much more valuable than a surface redesign.”
Priya Halden
Senior Brand Director, Framegrid
“In the past year HYPE helped us generate 4x more MQLs and sales opportunities.”
Valentina Porcu
Marketing Manager, NGA Human Resources
“They brought real structure to the project. Every iteration tightened the message and made the product easier to understand for serious buyers.”
Mira Ruseva
Product Marketing Director, Orbio
“HYPE's team did a great job at understanding our idea and business objectives and translating them from a concept to an actual product. We're now actively using the website in promotional activities.”
Adam MacLeod
Head of Investment Strategy & Research, Castleforge Partners
“HYPE is just what we've been looking for — a team of highly seasoned professionals who know our business and are easy to communicate with.”
Danail Andonov
Digital Marketing Manager, Intelligent Systems
“HYPE implemented a marketing funnel that is generating a constant flow of leads for our sales team.”
Roy Campbell
Head of Marketing UKI, Alight Solutions
Design as a service
Most design problems are actually decision problems
For founders and product teams with a specific challenge and a timeline to match.
You know what needs to be built?
The direction is clear. You need a design partner who owns the process — not just executes the brief.
Sounds like you?
Raising a round, product is not readyFirst mobile app launchNew feature, high stakesInternal tool, rebuilt for scaleMVP that needs to look and feel finishedEntering a new market
You know something isn't working?
Something is off and you can feel it. You need someone to find the real problem before touching a single screen.
Or maybe this?
Grew fast, feels brokenOnboarding that bleeds usersDev-built, never designedZero design consistencyFeatures nobody usesPlatform about to scale, not ready
Fractional designer
Your team is missing someone. We know who.
A fractional designer is a senior designer embedded in your team — without the full-time hire. One designer or a small team — as much as the product needs.
You get the thinking, the output, and the ownership. None of the overhead.
Why fractional works
No local entity needed
No office in Bulgaria, no employment contracts, no bureaucracy. You get a designer and a single invoice. That's it.
The right seniority for what you actually need
You pick the level that fits the work and the budget. No paying for seniority you don't need, no settling for less than the job requires.
As much as your product needs
Start with what makes sense. Scale up or down as things evolve.
HOW WE WORKFour stages.
Four stages.
No mystery. No 60-page decks.
Every product is different. The way we get from "we should probably design this" to "shipped and in users' hands" isn't.
Discovery
We examine your product, your users, and where the real problems are.
Audit & Strategy
We diagnose what exists or define what needs to be built. Features get prioritised, assumptions get challenged, decisions get made.
Design & build
Real components, real interfaces. You see something tangible fast — not abstract concepts that take weeks to approve.
Handover
Developer-ready files, documented components. You own everything. We don’t disappear.
Better product, same pipeline problem
If adoption is flat because demand is weak, you may need a growth system, not another UI iteration.
See Marketing Systems
Client Work
Built and shipped.
Why HYPE
Traditional Agency vs. HYPE
Project Timeline
Platform
What you pay
Ongoing costs
IP Ownership
After launch
ROI
Traditional Agency
3-6 Months
Wordpress. Their choice, not yours
Their team overhead
Maintenance, upgrades, paid plugins - forever
Locked to their platform and plugins
You call them and wait
Maybe
2-5 Weeks
Framer, Webflow, or custom built
Just the project
Support only when you need it
You own everything, no strings
30 days included, then you're independent
30%+ Conversions on average
