Challenge
Complex city rules, fluctuating bike availability, inconsistent GPS confidence, and balancing novice-friendly guidance with power-user speed.
Case Study
Cyrcl
A redesign of a shared bikes and e-bikes mobile app focused on faster trip starts, clearer pricing, and safer ride decisions.
Overview
Six months to rebuild. We shipped it.
Our team’s process was specially designed to meet the unique challenges and needs Cyrcl had, ensuring the final product was not only functional but truly bespoke.
- ✓Rider journey mapping
- ✓Booking flow redesign
- ✓Design system
- ✓iOS & Android design
- ✓Back-end & mobile development
- ✓Migration & launch support
Approach
We rebuilt the rider journey end to end — mapping friction points, redesigning booking and trip-start flows, and shipping a shared design system across iOS and Android with migration support.
Outcome
Riders unlock and start trips with far less decision fatigue, cutting time-to-book and lifting downloads and retention after a six-month platform rebuild.
“HYPE and Perspective unity saved us literally. They did flawless work on migration and rebuilding our app and the infrastructure behind it so we can keep operating and actually helped us scale our business and solve crucial problems of our user experience.”
Enrico Marinov
CEO and Co-founder, Cyrcl
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