27%
Faster ride start time
Case Study
Cyrcl
A redesign of a shared bikes and e-bikes mobile app focused on faster trip starts, clearer pricing, and safer ride decisions.
Process
From map clutter to ride-ready clarity
We simplified the information hierarchy around availability, pricing, battery range, and parking zones so riders could decide quickly under real street conditions.
- ✓Trip-start friction audit
- ✓Map and station hierarchy redesign
- ✓Iterative testing with active riders
Results
19%
Increase in weekly active riders
34%
Fewer abandoned unlock attempts
22%
Reduction in support tickets
“The redesign made our app feel lighter and faster. Riders now understand what to do at a glance.”
Nikolai Petrov
Head of Product, Cyrcl
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