WAGO

Challenge

WAGO’s connectors sit inside electrical panels across Bulgaria and Romania, but almost none are sold direct. Wholesalers and retailers do. Which means the manufacturer has no list, no email addresses, and no line to the electrician who actually picks the brand off the shelf. Campaigns fix that. But a campaign built from scratch every time doesn’t get run seven times, on time.

Approach

We built the system instead of a one-off campaign. Marketing sets up a game, wires it to a lead form, and lets it run. Entries collected, winners drawn automatically, emails sent, on the same clock as the social posts. Every entry also names the store the entrant shops at, so each lead points back at the retail channel that serves them.

Outcome

Seven campaigns have now run across two countries on the same system. WAGO has a list it built itself. The next launch is a marketing job, not a development project.