Challenge
ONDO sells advanced growing technology to two very different buyers: farmers who want results, and resellers who want margins. One site was speaking to neither. Visitors left in under two minutes.
Case Study
ONDO
The full-fledged solution for automated management of irrigation, precise fertigation, and climate control.
Visit websiteOverview
Turning complex agri-tech into booked calls
A process adapted for collaboration. We worked together with the internal marketing team of Ondo and Webdesh as a developer partner.
- ✓Information architecture audit
- ✓Full sitemap remap
- ✓Wireframing
- ✓Responsive design
- ✓Development
- ✓Implementation Audit
Approach
We rebuilt the site around those two people instead of around the product. Every page picks a side, a farmer or a partner, and takes that reader to one next step: book a call.
Outcome
Visitors now stay eight minutes instead of two, and book a call in about fourteen. Conversions rose over 35%, and four new reseller partners came on board in the first six months.
“We enjoyed working with HYPE and Webdesh and want to thank them for the precise work, timely and punctual communication and getting the job done within the deadlines set. The result is impressive and we already see the effect in terms of increased time spent on the site and customer/partnership requests received.”
Svetla Markova
CMO & Partnerships Manager, ONDO
