15,000+
Marketing qualified leads generated across all markets
Case Study
Alight | NGA
The LinkedIn demand generation system that produced 15,000+ marketing qualified leads across 14 countries for the world's leading HR & payroll outsourcing company.
Approach
One System. Every Market. Built to Run Without Us.
Instead of managing campaigns market by market, we built a single repeatable engine: LinkedIn lead generation, automated retargeting, nurturing flows, and real-time CRM sync — designed so each new market was a duplication, not a rebuild. Alight's own sales team received leads automatically, with full context, the moment they converted.
- ✓Scalable by design — one funnel, duplicated across 14 markets
- ✓Tested at volume — 2,000+ creatives competing to keep costs falling
- ✓Automated end-to-end — from ad click to the client's own CRM
Results
–64%
Reduction in cost per lead on LinkedIn
14
Countries served by one system, duplicated market by market
817
Sales qualified leads passed to the pipeline
€14–25
avg. cost per qualified lead (less than most advertisers pay for a single click)
40%+
lead form conversion rate across campaigns
2,080
ads tested across 384 campaigns
“We achieved a cost per lead on LinkedIn below $30 and our pipeline grew stronger from quarter to quarter. All without ever-increasing our budget. Now that's what I call magic.”
Swantje Drescher
International Marketing Lead, Alight Solutions Inc.
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