Challenge
Starting from scratch with no campaign data. Proving LinkedIn demand generation could work at enterprise scale across 14 markets, languages, and buying cultures — while keeping cost per lead low enough for multi-touch nurturing.
Case Study
Alight | NGA
The LinkedIn demand generation system that produced 15,000+ marketing qualified leads across 14 countries for the world's leading HR & payroll outsourcing company.
Overview
One System. Every Market. Built to Run Without Us.
Instead of managing campaigns market by market, we built a single repeatable engine: LinkedIn lead generation, automated retargeting, nurturing flows, and real-time CRM sync — designed so each new market was a duplication, not a rebuild. Alight's own sales team received leads automatically, with full context, the moment they converted.
- ✓Scalable by design — one funnel, duplicated across 14 markets
- ✓Tested at volume — 2,000+ creatives competing to keep costs falling
- ✓Automated end-to-end — from ad click to the client's own CRM
Approach
We built one repeatable engine — LinkedIn lead gen, retargeting, nurturing, and CRM sync — so each new market was a duplication, not a rebuild, with creative testing at volume to keep costs falling.
Outcome
A lead generation system that scaled from zero to 15,000+ MQLs across 14 countries, with sharply lower cost per lead and qualified pipeline flowing straight to sales.
“We achieved a cost per lead on LinkedIn below $30 and our pipeline grew stronger from quarter to quarter. All without ever-increasing our budget. Now that's what I call magic.”
Swantje Drescher
International Marketing Lead, Alight Solutions Inc.
Own the demand system, or keep renting the agency.
If this looks like your pipeline problem, book a call.
