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Case Study

Transmetrics

A complete website redesign and rebrand to position Transmetrics as the AI platform redefining logistics.

Process

Redesign and rebrand delivered through Growth-Driven Design

With a tight timeline, we launched a high-conversion website foundation fast, then iterated with continuous improvements informed by user behavior and strategy.

  • Discovery with sitemap, lo-fi and hi-fi prototypes
  • Conversion-focused layout and CTA optimization
  • Full rebrand with new symbol, lettering, and visual style

Results

2 months

Initial launchpad website release

2+ months

Post-launch optimization cycle

GDD

Data-driven continuous improvement model

Rebrand

New logo, style system, and guidelines

Transmetrics website before redesign
Transmetrics website after redesign

“We used Growth-Driven Design to completely redesign the website and execute a full rebrand in parallel.”

HYPE Project Team

HYPE Project Team

Case Study Notes

Transmetrics wireframes
Transmetrics visual identity section
Transmetrics redesigned page

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