Case Study
GraphDB makes enterprise data make sense. The website made that harder than it needed to be.
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Ontotext builds GraphDB, a knowledge graph used in finance, healthcare, government, and IT. The site had to explain that to a business buyer and a technical reader, and let marketing publish without a developer.
Challenge
Ontotext’s product is a knowledge graph. The website read like a brochure and worked like a bottleneck. The offer was hard to scan, navigation didn’t separate the buyer from the practitioner, and the backend turned every content change into a project.
Approach
We ran the redesign as Growth-Driven Design: research, then a structure we could keep tuning. Client surveys, user feedback, a UX audit, and competitor analysis came before any interface, so the sitemap followed how people actually arrived.
Outcome
Ontotext has a site that explains the product in the order a visitor needs it, and that marketing can run. Two months in, the team had full control of publishing and promotion on the site.
From that research we set goals tied to the business, wrote the personas for the people who actually use the site, and mapped each journey from first visit to a next step. Those three artifacts fixed the structure before any page was designed.
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The interface had to carry a technical product without looking like a white paper. Navigation is simpler. Type, color, and a set of custom illustrations give GraphDB a visual language. AI search and recommendations sit on that structure, so the right page surfaces instead of being hunted for.
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Wireframes locked the structure. Color, typography, and illustration are what let that structure extend past a single page.
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“After two months of working with the new website I have realised that we have now full control on how to publish and promote our content onsite.”
Milen Yankulov
Marketing Manager, Ontotext
We redesign and optimize digital experiences that turn technical value into pipeline impact.
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