Growth-Driven Website Design
improvements which are based on data gathered from actual website users.
Benefits
Launch Quickly
We apply agile development principles to shorten the time to market for your website. We do that by focusing on real impact rather than website bloated with functionalities with uncertain value.
Continually Improve Performance
In contrast to traditional design where you launch a website and don’t touch it for 1-2 years, GDD relies on constant optimization to get you as closer to your business goals as possible. This means that immediately after launching the initial version of your website we start researching, testing and learning so we can introduce improvements to conversions and user experience.
Smaller Upfront Cost
Since with GDD the effort for creating and optimizing a website is spread over a longer period of time, at least 6-12 months, there is no large upfront cost.
Inform Marketing and Sales
The GDD process relies heavily on data collection and analysis of audience behaviour. This results in insights about prospect preferences which you can leverage in your marketing and sales communication.
Process
The Growth-Driven Design process is divided in two main phases. During Phase 1 we create the foundation which includes the strategy and the initial launchpad version of your website. During Phase 2 we leverage the insights gathered during strategy creation and from the already working launchpad to come up with ideas for improvements, implement them and observe their effect.
Strategy
The goal of the strategy step is to capture all important information about your business and define the scope of the project. Some of the things we do are set clear goals, define buyer personas, conduct quantitative and qualitative research, as well as create a wishlist with as many ideas about website features and functionalities as possible.
Launchpad Website
After having an extensive list with potential features and functionalities for your website we then prioritize the things that will have the highest impact. This prioritized list of items is the basis upon which we build your Launchpad.
Continuous Improvement
After your Launchpad website is live we turn our attention to choosing, implementing and testing things which can improve the performance of your website in terms of conversion rate and user experience. The sources we use to generate ideas are the remaining items that didn’t go into the Launchpad and insights gathered from the already functioning Launchpad.
“Building our new company website has improved our brand exposure and this has boosted our lead generation by 23% in just 3 months”
— Nikolay Patrikov
Head of Product, Do It Wise
“After two months of working with the new website I have realized that we have now full control on how to publish and promote our content onsite.”
— Milen Yankulov
Marketing Manager, Ontotext
“Our website is a really solid foundation and the biggest digital asset for all marketing activities. So now we can definitely improve our lead generation and brand marketing for Transmetrics.”
— Alexander Lapshin
Digital Marketing Lead, Transmetrics
“I would definitely recommend HYPE to any B2B company looking to improve the design and lead generation from their website”
— Tim Koroteev
Marketing Director, Inspire Planner
“In the past year HYPE helped us generate 4x more MQLs and sales opportunities.”
— Valentina Porcu
Marketing Manager, NGA Human Resources
“HYPE implemented a marketing funnel that is generating a constant flow of leads for our sales team.”
— Roy Campbell
Head of Marketing UKI, Alight Solutions Inc. (NYSE:ALIT)
