Aviation software provider UniFly relies on HYPE to incorporate company values in updated brand identity
Just like the other elements, a consistent and correct use of typography ensures that the brand doesn’t lose identity when applied to different media and materials. The core typeface is Open Sans. It was chosen because of it’s neutral and friendly appearance, and last but not least, it’s good readability across print, web and mobile. For the UniFly visual system our team employed empowering photography and CGI that reflects the nature of aviation, reliability and friendship. The places and people depicted in the photographs feel exciting and welcoming, and underscore the passion that exists throughout the UniFly brand.