33steps

Challenge

A workshop launch has a date, and the page has to exist before the campaign does. That usually means a template. A leadership product for first-time managers is sold on credibility. A page that looks like everybody else's is an argument against the thing it's selling. It also had to take money on day one, not after a follow-up phase.

Approach

We designed and built it in a week: its own visual language, its own motion, no template underneath. Stripe handles the people who are ready to buy. ConvertKit catches the ones who aren't yet. The page converts both kinds of visitor instead of losing one of them.

Outcome

The page went live on schedule, selling from day one and building a list at the same time. The first payment came two days after launch.