Agency Hype

Case Study

Ontotext

A conversion-increasing redesign and rebuild for a semantic technology company serving global enterprises.

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Overview

Rebuilding performance and conversion with GDD

We applied Growth-Driven Design to launch quickly, then optimize continuously. The redesign paired stronger UX structure with multi-step conversion forms and updated branding.

  • Discovery with sitemap and prototype cycles
  • Conversion optimization of layout, messaging, and CTAs
  • Multi-step forms for stronger lead capture

Challenge

Despite decent baseline performance, Ontotext needed a complete redesign and rebuild to unlock better conversion outcomes.

Approach

We used Growth-Driven Design to relaunch quickly, then refined conversion flows — including multi-step forms — while refreshing UX structure and branding for enterprise audiences.

Outcome

Ontotext shipped a modern, conversion-focused site with clearer journeys and a foundation for ongoing performance gains.

Ontotext website before redesign
Ontotext website after redesign

“After two months of working with the new website I have realised that we have now full control on how to publish and promote our content onsite.”

Milen Yankulov

Milen Yankulov

Marketing Manager, Ontotext

Ontotext prototyping phase
Ontotext style guide
Ontotext redesigned pages

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