Turn Your old-school B2B Website Into a Modern, Lead Generating Machine

This step by step guide is a must-read for everybody who wants to transform their organization’s B2B website, into an efficient online asset, that generates new leads and prospects every single day.


This guide will help you to:

  • plan properly all the aspects of your new website redesign
  • find out which is the best technical solution for you (cms, server, etc)
  • structure and design the new pages to get the most conversions
  • systematically run tests and further optimize the website

There are so many different factors you need to take into consideration when redesign an old website. It can be a total mess. Thumbs up for the HYPE guys that spend the time writing this guide, which makes the whole redesigning process a whole lot easier.

Geoffrey Smolders
Managing Partner, Biztory

This guide will give you the exact process we approach our high-stake B2B clients:

  • Phase 1: Research and Discovery
  • Phase 2: Planning
  • Phase 3: Design and Development
  • Phase 4: Testing
  • Phase 5: The end is the beginning


George Balinov, Creative Director at HYPE

Co-founder of HYPE, George leads up the creative and user experience work undertaken on projects. He has more than 12 years experience in designing websites and hundreds of successful projects behind his back.

Konstantin Boev, Former Marketing Director at HYPE

With 10+ years of experience in B2B digital marketing he has a deep understanding of the modern customer journey and the role of the marketing organization in shaping it.

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