Case Study

SpinifexIT

The always-on demand generation system that launched an entire SAP HR & payroll product portfolio into eight global markets — and is still running, four years in.

Overview

One Engine. An Entire Product Portfolio.

We built the system once: case-study lead magnets, LinkedIn and Google Ads campaigns, embedded lead forms, and automated nurturing that follows up with every lead via LinkedIn and email — down to the connection requests. When SpinifexIT ships a new product, we don't start a new marketing project. We duplicate the engine, swap the asset, and launch.

✓Repeatable by design — every product launch reuses the proven funnel
✓Full-funnel — from first ad impression to booked demo, automated
✓Niche-proof — built to reach SAP payroll professionals other targeting can't find

Challenge

An audience so niche that broad targeting burns budget: SAP payroll professionals inside large enterprises. Products that are deeply technical, where a generic ad says nothing and a technical ad loses the reader. A portfolio of six products, each needing its own campaigns, assets, and follow-up — without six times the marketing operation.

Approach

We built one demand generation engine — case-study lead magnets, LinkedIn and Google Ads, embedded forms, and automated nurturing — so every new product launch reuses the proven funnel instead of starting from zero.

Outcome

Six products reached eight markets through a single system that is still running four years in, with 2026 tracking as the strongest lead year yet.

The best time to install your system was yesterday.

The second best time is after this call.

Now let's talk