Make it
work
Agency
Not your typical agency. Never tried to be.
Founded 2013. We grew into product, web, growth, and automation — still small, still in the work.
History
2013
We started HYPE because we were tired of watching good brands get buried under mediocre execution.
2016
After working across industries, we got serious about products, sites, and growth systems that have to sell something complex.
2020
We started delivering outstanding results to our first enterprise clients.
2026
The tools changed. AI changed how we work. The belief did not: senior people, shipped work, no extra layers.
Two sides, one obsession
Make it
good
Numbers don't lie
13+
Years of experience
400+
Completed projects
2 years
Average client relationship
Meet our team
The people behind the work.
George Balinov
Co-founder, Designer
A design generalist and educator with 20+ years of experience, specializing in 0→1 product design, ambiguity navigation, and turning complex ideas into scalable user experiences.
Borislav Tatarov
Co-founder, Marketer
Seasoned marketing and lead generation expert with a proven track record of driving growth and scaling leads and sales for B2B clients from a wide range of industries.
Mihaela Sirakova
UX Designer
Blending design with strategic business insights, her approach is all about crafting informed solutions that are both functional and elegant.
Daniel Dungyov
Partner, UX Designer
Design leader focused on AI automations, product strategy, product-led growth, design systems, and DesignOps, turning complex goals into practical systems.
This is what we stand for
Everything else is negotiable.
AI doesn't scare us. Falling behind does.
We don't use AI because it's trendy. We use it because standing still isn't an option. We'd rather lead than follow.
Honest over comfortable
We'll tell you when you're wrong. That's not overstepping - that's the job.
Senior-led. Every time.
You talk to the people doing the work. Every project is owned by a senior.
Small on purpose
We could grow. We choose not to. Premium work doesn't scale on headcount. It scales on quality. We stay small to stay sharp.
Businesses that trusted us
Because small is the operating model, not a limitation. You are buying judgment, speed, and accountability, not agency headcount. The team stays intentionally lean so quality does not get diluted across layers of management.
The senior people you meet are the people who lead the work. That matters because many clients have already been burned by agencies where the pitch team disappears and the delivery team changes underneath them.
It means strategy, decision-making, and execution are not delegated into layers of account management. You get direct access to experienced operators who can challenge assumptions, make tradeoffs quickly, and keep the work tied to outcomes.
You will get pushback when it is useful. If a request is expensive, low-impact, or aimed at the wrong problem, HYPE should say so. Honest guidance is part of the job, not an optional extra.
13 years of work speaks louder than this page
No more revenue-bleeding interfaces. No more sky-high customer acquisition costs. No more pretty designs that don't convert.
