At HYPE we are dedicated to helping B2B companies engage more customers online by creating websites and marketing programs that are tailored to the needs of business to business buyers. We believe that if you want to have an online presence which is differentiating and at the same time effective, you need to find the best balance between creativity, technology and analytics. That’s why in all our projects we involve designer, strategists, marketers, technologists, and development.
User Experience (UX) design determines how well you manage to guide people to their end goal when they interact with your company. At HYPE we are we are proficient at employing all important UX practices, like information architecture, wireframing, prototyping, and user testing to ensure highly-engaging experiences.
To market to B2B audiences effectively you need to consider the longer evaluation process, multiple decision makers and the importance of information. Our marketing team comes from a background of B2B marketing from where they bring know how in buyer persona definition, customer journey mapping, content marketing, and lead nurturing.
We believe branding is crucial for selling to businesses as it helps establish credibility and demonstrate expertise. That’s why our branding expert focus a lot of their time in the concept phase by doing research moodboarding and sketching to really nail the right direction.
Fun + Communication - we coined this one ourselves. The best ideas are born in teams where people can have fun together and communicate like friends.
Everyone in the company has a say in what we do. We consider every suggestion valid until proven wrong.