# Branding Sprints
> A four-week branding sprint for founders and operators. Logo, color, type, social templates, and a deck template — one visual system, with files you own.

- Canonical page: https://www.agencyhype.com/services/branding
- Markdown mirror: https://www.agencyhype.com/services/branding.md
- Site map: https://www.agencyhype.com/llms.txt

A four-week branding sprint for founders and operators. Logo, color, type, social templates, and a deck template — one visual system, with files you own.

## FAQ

### What do we leave with?

Logo variations and usage rules, a color system, typography, social templates, and a pitch deck template. The deck is a visual template. You provide the copy, or we use generic content. You also leave with brand instructions: colors, type, and usage written so a person or a tool can follow them. You own the source files.

### How long does the sprint take?

Four weeks, starting at the workshop. Week one maps the touchpoints and chooses the territories. Week two is when the two directions are shown, and when you pick one. Week three builds the system. Week four is one revision round and handover. An async questionnaire happens before the clock starts.

### What is the difference between a new brand and a refresh?

A new brand is for a company with no mark, or a mark that cannot carry what the company has become. A refresh rebuilds the system around the company so the site, deck, social, and product agree. Whether the existing logo stays is decided in the audit, case by case. Both take four weeks and end with the same kinds of files.

### Does the sprint include the website?

No. A website, a product, or an app is a separate service. If you book one with the sprint, they are priced as one engagement. The sprint itself ends with the brand files.

### What if we need a name, a tone of voice, or illustration?

Those are add-ons, scoped before kickoff: naming, tone of voice and messaging, illustration, photo direction, motion, and a team brand kit. They are not part of the four-week core.

### What is the team brand kit?

An add-on, scoped before kickoff. We load the sprint's brand instructions into Figma, Canva, and Claude Design: colors, type, and usage. The same three templates are set up in each — a social post, a slide, and a one-pager — so someone on the team can start from the system instead of a blank file.

### Who decides, and what if more people join the review?

One person on your side decides. Feedback comes back within 48 hours. There is one revision round, on the direction that person picked. If a committee takes over, the clock pauses until that person is deciding again.

### What does the brand audit include, and does the fee count toward the sprint?

The audit reviews the logo, website, deck, social, and product UI. You leave with where the system breaks, a recommendation of new brand or refresh, and whether the product bet is clear enough to start. If you continue into the sprint, the audit fee is credited.

### Should we do this before product strategy?

Only if the product is still undecided. If the team disagrees on what you are building, start with Product Strategy. If the product is already clear, the sprint can start.