B2B Branding

Why is b2b branding as important as b2c

Unlike B2C, every B2B purchasing decision is considerate and well-thought through. Almost every time it follows a predictable sequence of steps - understanding what is causing a business problem, researching ways to solve this problem, comparing the most suitable alternatives, and finally committing to one of those alternatives. The issue is that the proliferation of internet has enabled the average business buyer to go 57% through those steps in full anonymity and without any help from you.

Product ads don't do the job of attracting buyers anymore, as they intercept customers in the later stages of their evaluation and don't have any effect on the journey that is happening before that. This can be easily validated by the dropping traffic and conversion rates businesses are experiencing today.

The solution is Content Marketing. This is the marketing approach in which you use your company's unique expertise to produce educational content that helps your customers answers the questions that arise during the stages of the evaluation journey. You then use the content as bait to attract those customers and form a relationship with the goal of guiding their purchasing decision.

What we offer
Logo Design

Logo Design

To ensure you logo matches your brand strategy and business goals we go through a strict process of researching, moodboarding and sketching, after which we provide up to 5 design proposals.

Stationary

Stationary

We design all stationary materials required for your business processes, like business cards, letterheads and slide presentations.

Brandbook

Brandbook

To help you make the most of your new branding and apply is consistently we document each and every branding element, like colors, sizes and typography. and provide instructions for its use.

Resources

Start Transforming Your Business Today

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