Deliver online experiences ready for the considerate buying decisions. Facilitate customer evaluation by providing quick access to important information, intuitive navigation, and engaging calls to action.
In contrast to B2C, B2B buyers are more methodical and have very different information needs. This is because B2B purchases have a more complex decision-making process due to the presence of multiple decision makers, higher product price, and higher risk associated with product implementation.
As a result, every B2B website needs to meet a certain set of functional and informational criteria. This way it will better support prospects in their purchasing process and push them towards the next step in their journey towards becoming your customers.
We follow an agile process. This means that UX, visual design, and technology teams start working closely together from the very beginning of each project. Instead of waiting for UX to deliver completed wireframes, visual designers and developers start providing feedback immediately. As a result, our clients can see working prototypes and start providing feedback early on.
Depending on the type of business your are in and your goals, the complexity of a website redesign can vary.
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Your website needs to establish the initial sense of credibility and trustworthiness for your company. I assembled the techniques we have seen work for B2B website. However, many of them can also be applied to B2C websites as well.