B2B Website Design

Deliver online experiences ready for the considerate buying decisions. Facilitate customer evaluation by providing quick access to important information, intuitive navigation, and engaging calls to action.

B2B Websites vs. B2C Websites

In contrast to B2C, B2B buyers are more methodical and have very different information needs. This is because B2B purchases have a more complex decision-making process due to the presence of multiple decision makers, higher product price, and higher risk associated with product implementation.

As a result, every B2B website needs to meet a certain set of functional and informational criteria. This way it will better support prospects in their purchasing process and push them towards the next step in their journey towards becoming your customers.

The Measurable benefits of HYPE Website Design

Higher Visitor Engagement

Reduce your website’s bounce rate and increase time on site by presenting visitors with the right information at the right time

Increase Leads

Drive more target customers to submit a request, download, or buy with a website that has all the necessary elements to closely guide the evaluation

Better Company Image

Pop-up in search results more often by producing relevant content that helps people solve their business problems

agile process

We follow an agile process. This means that UX, visual design, and technology teams start working closely together from the very beginning of each project. Instead of waiting for UX to deliver completed wireframes, visual designers and developers start providing feedback immediately. As a result, our clients can see working prototypes and start providing feedback early on.



We start with a client workshop to identify the business goals, marketing objectives, and buyer personas on which base the design.



We perform research of the competition to get an idea of their visual branding, navigation, calls to action, and key differentiators.



We put together the schematics for all pages and their elements, then we iterate and fine-tune them to ensure an engaging user experience.


Visual Design

We give your website the look and feel that most accurately communicates your expertise and values.



During the development stage we implement the designs and functionalities while constantly testing their quality and performance.



We do final testing on live environment and setup tracking and analytics tools to measure website performance over time.

Free B2B Website User Experience & Design Audit


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