One of the main differences between B2B and B2C customers is the evaluation process. While for a B2C purchase showing a product ad might be the only thing that you need to drive a purchase, for B2B you need to create an end-to-end experience where you target multiple evaluation stages with content that is right for each stage.
At HYPE we deliver modern online experiences ready for the considerate buying decisions. We help businesses facilitate customer evaluation by creating websites that deliver quick access to important information, intuitive navigation, and engaging calls to action.
Depending on the type of business your are in and your goals, the complexity of a website redesign can vary.
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Working with an external agency is challenging. You don’t have direct visibility and control over who is doing what. Here are some indicators that you can use to predict whether your agency will manage to deliver good results.
The opportunity to convince people about the value of your product no longer lies only in the hands of your salespeople. Prospects are increasingly relying on your website to evaluate, compare, and decide. The pricing page is one of the key pages where you have the opportunity to direct their decisions in the direction you desire.