Growth Driven Design (GDD) is a modern web design approach which aims to eliminate some of the inefficiencies related to traditional website design approach. One of the main goals of GDD is to reduce the time and cost needed for launching a new website so that businesses can go to market faster and start gathering actionable customer insights through their new website. The other key goal of GDD is to optimize website performance by continuously introducing improvements which are based on data gathered from actual website users.
The Growth Driven Design process is divided in two main phases. During Phase 1 we create the foundation which includes the strategy and the initial launchpad version of your website. During Phase 2 we leverage the insights gathered during strategy creation and from the already working launchpad to come up with ideas for improvements, implement them and observe their effect.
Depending on the type of business your are in and your goals, the complexity of a website redesign can vary.
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Working with an external agency is challenging. You don’t have direct visibility and control over who is doing what. Here are some indicators that you can use to predict whether your agency will manage to deliver good results.
The opportunity to convince people about the value of your product no longer lies only in the hands of your salespeople. Prospects are increasingly relying on your website to evaluate, compare, and decide. The pricing page is one of the key pages where you have the opportunity to direct their decisions in the direction you desire.