# WAGO
> See how HYPE built WAGO a reusable campaign system for Bulgaria and Romania — two country websites, seven gamified launches, and 50,000+ leads with no custom development per campaign.

- Canonical page: https://www.agencyhype.com/case-studies/wago
- Markdown mirror: https://www.agencyhype.com/case-studies/wago.md
- Categories: Websites, Automations

## Summary
50,000+ leads. Same system, seven times.

The connectors inside the electrical panel — sold through wholesalers and retailers across Bulgaria and Romania.

## Overview
### 50,000+ leads. Same system, seven times.
A reusable campaign system for WAGO Bulgaria and Romania — two country sites, gamified launches, and no custom development per campaign.

- WAGO Bulgaria website
- WAGO Romania website
- Gamification platform
- Lead capture & consent
- Automated prize draws
- Email automation

## Project facts
- Client: WAGO
- Services: Web Design • Web Development • Marketing automations
- Location: Bulgaria, Romania
- Year: 2024-2026

## Results
- 50,000+ — Leads captured
- 7 — Gamified campaigns
- 2 weeks — Time to launch a campaign

## Challenge
WAGO’s connectors sit inside electrical panels across Bulgaria and Romania, but almost none are sold direct. Wholesalers and retailers do. Which means the manufacturer has no list, no email addresses, and no line to the electrician who actually picks the brand off the shelf. Campaigns fix that. But a campaign built from scratch every time doesn’t get run seven times, on time.

## Approach
We built the system instead of a one-off campaign. Marketing sets up a game, wires it to a lead form, and lets it run. Entries collected, winners drawn automatically, emails sent, on the same clock as the social posts. Every entry also names the store the entrant shops at, so each lead points back at the retail channel that serves them.

## Outcome
Seven campaigns have now run across two countries on the same system. WAGO has a list it built itself. The next launch is a marketing job, not a development project.