# Transmetrics
> See how HYPE repositioned Transmetrics as an AI logistics leader with a website experience built to support enterprise growth.

- Canonical page: https://www.agencyhype.com/case-studies/transmetrics
- Markdown mirror: https://www.agencyhype.com/case-studies/transmetrics.md
- Categories: Websites, Branding

## Summary
Repositioning a logistics product as an AI leader

A complete website redesign and rebrand to position Transmetrics as the AI platform redefining logistics.

## Overview
### Redesign and rebrand delivered through Growth-Driven Design
With a tight timeline, we launched a high-conversion website foundation fast, then iterated with continuous improvements informed by user behavior and strategy.

- Discovery with sitemap, lo-fi and hi-fi prototypes
- Conversion-focused layout and CTA optimization
- Full rebrand with new symbol, lettering, and visual style

## Project facts
- Client: Transmetrics
- Services: Web Design, Branding, Prototyping
- Location: EU
- Year: 2022

## Results
- 2 months — Initial launchpad website release
- 2+ months — Post-launch optimization cycle
- GDD — Data-driven continuous improvement model
- Rebrand — New logo, style system, and guidelines

## Challenge
The existing website and branding did not communicate innovation or product differentiation clearly enough for the target market.

## Approach
We shipped a conversion-ready launchpad on a tight timeline, then used Growth-Driven Design and a full rebrand to sharpen the AI logistics narrative from behavior and strategy signals.

## Outcome
Transmetrics now reads as a breakthrough AI logistics platform — with a stronger brand system and a site built for continuous improvement after launch.