# ONDO
> Discover how HYPE designed ONDO's smart irrigation platform for clearer control, better monitoring, and more efficient farm operations.

- Canonical page: https://www.agencyhype.com/case-studies/ondo
- Markdown mirror: https://www.agencyhype.com/case-studies/ondo.md
- Categories: Websites

## Summary
Smart irrigation platform for precise control and farm efficiency

The full-fledged solution for automated management of irrigation, precise fertigation, and climate control.

## Overview
### Turning complex agri-tech into booked calls
A process adapted for collaboration. We worked together with the internal marketing team of Ondo and Webdesh as a developer partner.

- Information architecture audit
- Full sitemap remap
- Wireframing
- Responsive design
- Development
- Implementation Audit

## Project facts
- Client: ONDO
- Services: Web Design
- Location: Bulgaria
- Year: 2023

## Results
- 35%+ — Increase in conversions
- ~14 mins — Time to book a call
- +8 min — Time on site (from ~2 min)
- +4 — New partners onboarded in the first 6 months

## Challenge
ONDO sells advanced growing technology to two very different buyers: farmers who want results, and resellers who want margins. One site was speaking to neither. Visitors left in under two minutes.

## Approach
We rebuilt the site around those two people instead of around the product. Every page picks a side, a farmer or a partner, and takes that reader to one next step: book a call.

## Outcome
Visitors now stay eight minutes instead of two, and book a call in about fourteen. Conversions rose over 35%, and four new reseller partners came on board in the first six months.