# NGA Human Resources
> Learn how HYPE redesigned NGA HR's website to support lead generation with clearer messaging, structure, and conversion paths.

- Canonical page: https://www.agencyhype.com/case-studies/nga-hr
- Markdown mirror: https://www.agencyhype.com/case-studies/nga-hr.md
- Categories: Websites, Branding

## Summary
Lead-generation redesign for a global HR solutions provider

A major website redesign focused on conversion and lead generation for a worldwide HR solutions leader.

## Overview
### Rapid GDD launch with continuous conversion improvement
With a tight timeline, we launched an initial version in about two months, then continued improving based on user behavior and business goals.

- Sitemap restructuring and UX flow improvements
- Lo-fi and hi-fi clickable prototypes with revisions
- Conversion-focused layout, content, and CTA upgrades

## Project facts
- Client: NGA Human Resources
- Services: Web Redesign, GDD, Conversion UX
- Location: Global
- Year: 2022

## Results
- 2 months — Launchpad website delivery
- 4x — More MQLs and sales opportunities, reported by NGA marketing
- 100+ — Countries the site supports
- Lead-gen first — Architecture rebuilt around conversion, not brochure pages

## Challenge
The previous website was underperforming as a lead-generation channel and needed a full strategic, UX, and visual overhaul.

## Approach
We launched a lead-gen-first foundation in about two months, then used Growth-Driven Design to refine structure, content, and CTAs from real user behavior.

## Outcome
NGA HR gained a modern conversion-focused site that supports global operations and generates more qualified new business.