# Inspire Planner
> See how HYPE redesigned Inspire Planner's Salesforce-native website to improve clarity, credibility, and conversions.

- Canonical page: https://www.agencyhype.com/case-studies/inspire-planner
- Markdown mirror: https://www.agencyhype.com/case-studies/inspire-planner.md
- Categories: Websites

## Summary
Conversion-focused redesign for a Salesforce-native planning app

A Growth-Driven Design website redesign built to improve conversion and support easier content evolution.

## Overview
### From outdated site to conversion-ready experience
We restructured key pages, optimized layout and messaging, and created a modern website foundation that supports updates and ongoing improvements.

- Sitemap and structural optimization
- Lo-fi and hi-fi clickable prototyping
- Conversion-first layout and CTA implementation

## Project facts
- Client: Inspire Planner
- Services: Web Design, Prototyping, Conversion UX
- Location: Global / Salesforce Ecosystem
- Year: 2022

## Results
- Conversion-first — Key pages restructured around CTAs and content hierarchy
- Easier updates — A site the marketing team can evolve without a rebuild
- Salesforce-native — Positioned for buyers in that ecosystem
- Growth-driven — Launched, then iterated from real visitor behavior

## Challenge
The existing website was outdated and difficult to improve, limiting marketing performance and growth potential.

## Approach
We rebuilt structure and messaging through Growth-Driven Design — prototyping conversion-first layouts so the team could iterate without fighting the old site.

## Outcome
Inspire Planner gained a modern, conversion-ready site that is easier to update and better aligned with growth goals.