# 33steps
> See how HYPE designed and built 33steps’ leadership workshop site in seven days — with Stripe payments on day one and ConvertKit for everyone not ready to buy.

- Canonical page: https://www.agencyhype.com/case-studies/33steps
- Markdown mirror: https://www.agencyhype.com/case-studies/33steps.md
- Categories: Websites

## Summary
Built and taking payments in a week

The leadership workshop for first-time managers — 33 missions that build the skills nobody hands you with the job title.

## Overview
### Built and taking payments in a week
A one-week build: its own look, payments on day one, and a list for everyone who wasn’t ready to buy yet.

- Visual Language
- Custom motion design
- Landing page development
- Stripe payments
- ConvertKit subscriptions
- Launch in 7 days

## Project facts
- Client: 33steps
- Services: Web Design • Web Development
- Location: Bulgaria
- Year: 2026

## Results
- 7 days — Brief to live
- 2 days — Time to first payment
- 200+ — Subscribers captured
- 0.6 seconds — Page load time

## Challenge
A workshop launch has a date, and the page has to exist before the campaign does. That usually means a template. A leadership product for first-time managers is sold on credibility. A page that looks like everybody else's is an argument against the thing it's selling. It also had to take money on day one, not after a follow-up phase.

## Approach
We designed and built it in a week: its own visual language, its own motion, no template underneath. Stripe handles the people who are ready to buy. ConvertKit catches the ones who aren't yet. The page converts both kinds of visitor instead of losing one of them.

## Outcome
The page went live on schedule, selling from day one and building a list at the same time. The first payment came two days after launch.