Best practices in Web Design, User Experience, Content Marketing and Branding
Working with an external agency is challenging. You don’t have direct visibility and control over who is doing what. In addition, you don’t know the people that will be doing the work that well. As a result, many times y...
Konstantin
Aug 2, 2016
The pricing (a.k.a. editions) page is among the most important pages on your website. If your website has such a page, it is very likely that it ranks among the top 3 most visited.
Konstantin
Aug 1, 2016
According to The CMO Survey digital marketing spending has been on a double digit rise ever since 2012 with a healthy 13.2% increase in 2016. In contrast, the investments in traditional marketing have been steadily decre...
Konstantin
Jul 2, 2016
There are many less-popular reports in Google Analytics which can reveal actionable insight about your website’s effectiveness and help you improve things like website content, conversion rates and even marketing ROI. No...
Konstantin
Jul 1, 2016
Your website is the storefront of your business. As such, in addition to communicating your offering, it needs to establish the initial sense of credibility and trustworthiness for your company. This is especially valid...
Konstantin
Jun 2, 2016
One of the main factors that determines if a person will leave your website without completing the desired actions is friction. Friction is usually caused by the feeling of anxiety the user feels right before they take t...
Konstantin
Jun 1, 2016
You website’s homepage is the storefront of your business. If it doesn’t communicate what’s inside in an engaging and clear way, customers will most likely pass it by. We compiled a list of the most com...
Konstantin
May 2, 2016
Nowadays consumers spend over 3 hours a day using their smartphones, and 87% of smartphone owners say that they use a search engine on their smartphone at least once a day ( Nielsen). In addition, Google recently announc...
Evgeni
May 1, 2016
According to a recent study by Hubspot the three main reasons companies undergo website redesign are:
Konstantin
Apr 2, 2016
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